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case study: Email campaign generates big results while saving money -- and trees.
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objective.
An automotive testing
equipment maker wanted to
introduce a new, inexpensive
accessory on a limited budget. |
approach.
We promoted a sweepstakes program using solo email to readers of a key trade journal. The prizes were client products totaling $300 -- at retail. |
results.
The email garnered 23% open, 26% click-thru and 6% forward rates -- plus a new 1,000 email opt-in database. Even the trade journal was impressed. |
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case study: Audio training program uses downtime to drive sales.
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objective.
A mobile tool & equipment dealer network wanted dealers
to get more sales training. but dealers hesitated at spending
more time away from the field. |
approach.
We found the average dealer spent 8 hours a week behind the wheel. So we developed a sales training CD series to turn drive time into learning time.
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results.
More than 35% of dealers took the ongoing online surveys and com- mented on each training CD - while vendors willingly
co-sponsored production costs. |
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case study: Tradeshow launch creates a buzz -- and more business.
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objective.
A European wheel service equipment maker wanted to launch a new i-tech system at the Automotive Aftermarket Industry Week tradeshows. |
approach.
Our theme, punctuated by an original 3D rendering of a robotic hand, was carried across our entire media and attendee pre-show, show, and post-show promotion. |
results.
The "Engineering the Future" launch added new distributors and over 350,000 trade media impressions. A European officer even complimented the effort. |
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case study: In-shop marketing package turns a product into profit center.
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objective.
An automotive fluid recycler maker wanted to differentiate a new transmission fluid exchanger from competitors' products. |
approach.
We created a promotional kit with ads, bay banners, posters, and brochures to help shops sell transmission fluid exchange services to their customers. |
results.
The "Transmission Transfusion" kit helped gain marketshare faster than expected. Shops even ordered -- and paid for -- extra marketing materials. |
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case study: Strategic new product launch exceeds expectations.
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objective.
A plastic and primer manufacturer want to launch their new automotive plastic repair kit to the bodyshop and consumer market..
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approach.
We brainstormed and researched product names and developed branding, packaging and messaging. We created suppporting ads, tradeshow graphics, literature. and news releases.
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results.
The company said this was the quickest new product adoption in the company’s 19-year history. Sales exceeded projections. And Walmart scheduled a meetin |
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case study: Brand revitalization gets the competition's attention.
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objective.
An automotive diagnostic equipment manufacturer wanted a brand identity update. |
approach.
We developed a new brand identity that worked across advertising, packaging, literature, news releases, and launched new web site with the new look.
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results.
The company felt it a slight uptick in sales, commented that the transition was seamless, and the branding got compliments from field reps, buyers -- and even the competition.
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case study: Creative 4th quarter promotion rings up more sales.
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objective.
A direct marketing manufacturer wanted to increase fourth quarter sales for their portable wheel alignment system within a very limited budget.
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approach.
To contain costs, we focused on a mailing exclusively to their inquiry database. We designed a four-postcard series with each card focusing on one of the four most popular product features/benefits (precision, portability, quickness, and pricing). |
results.
The manufacturer closed more sales in less time than any prior program. Ad costs-per-sale were half of their average approach.
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case study: Inexpensive trade show promotion leads to more deals.
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objective.
A parts washer manufacturer wanted to boost sales of aqueous parts washing cabinets and sinks to NADA show attendees.
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approach.
We developed a simple, inexpensive show promotion and developed a creative pre-show attendee postcard mailing.
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results.
Booth traffic increased significantly — and more deals were closed from show leads than any prior show.
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